Do not take your core network for granted. (Podcast)

Posted by John Coupland

I was delighted to be re-invited again to Jim Blasingame’s Small Business Advocate® Show, America. This time the topics were:  ‘Do not take your core network for granted.’ and ‘The landscape of social media ROI.’ These, and prior podcast interviews on the show, may be found here. I hope you’ll find the recordings useful. John [...]

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Some of my answers on Quora

Posted by John Coupland

Strategic social media tips and advice. (Image courtesy of Stuart Miles / FreeDigitalPhotos.net) Every now and then I enjoy dipping into Quora.com to answer some social media, (and occasionally random!), questions. They may be found here. I hope they add value to you.  John Coupland is the author of  ACCELerate™ Your Social Media. He writes regularly [...]

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Time for a digital declutter?

Posted by John Coupland

Noticed the substantial increase of on-line noise?  You’re not alone! Many are getting bombarded with nonsense: Social media updates that add little or no value.  E-mails - especially regular newsletters from those who decided to take the ‘liberty’ to opt you in to receive. Off-line, I have personally experienced some people approaching us when we exhibit at [...]

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ACCELerate™ Your Social Media – Complimentary Strategic Tips

Posted by John Coupland

Thanks for visiting my website. In addition to my blogs, you’ll find lots of complimentary strategic tips I share through the various articles I write for business magazines, third party blogs, podcasts and even videocasts. Do check them out at my book website: www.ACCELerateYourSocialMedia.com/PR I hope these help with your social media strategy.   @networkerplus Social [...]

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Social Media: Are you ON it or ɑϲէմɑӀӀվ IN it?

Posted by John Coupland

You’re likely to have heard of the well known business expression, “Work on your business, not in it”.  This great term originated from Michael Gerber, famed for authoring one of the world’s bestselling books, ‘The e-Myth.’ Gerber shares that there are one of three main roles people adopt when running their own business: The ‘entrepreneur’, the ‘manager’ or [...]

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Networking: Are You Accountable?

Posted by John Coupland

There continues to be many discussions, both on-line and off-line, about networking. If you hear discussions or read many blogs and articles, they mainly cover the immediate, more functional, actions one should take to make networking effective. That’s fine of course as it’s important to strategise, network well, follow up, etc. What about the actions [...]

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Social Media: ‘Face it’

Posted by John Coupland

Social media is prolific today. Nearly everywhere you go, someone’s talking about it. Business people are frequently invited to events, meetings and exhibitions either directly related to social media marketing or which have at least some relevance to it. It’s likely these gatherings have been driven by at least some kind of social networking activity [...]

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2012 – A quantum year

Posted by John Coupland

What a year it’s been and one I shall never forget. When I drew up my business plan for 2012, I called it ‘Quantum Leap’ and shared my thoughts with those only where it came up in conversation. Here’s the thing, it wasn’t about the actual leaping, it was about quantum – being able to [...]

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A financial lesson for the X Gens and, especially, the Y Gens

Posted by John Coupland

Our first endowment policy A confirmation, (by way of an endowment statement from Standard Life), was received by post this morning. It relates to one of the biggest financial scandals in the UK. 25 years ago, my wife Angeline and I bought our first house. We were sold our first endowment policy, with promises that [...]

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Our mobile optimised website

Posted by John Coupland

Sure we have a website that’s optimised for mobiles!  Why wouldn’t we?… Mobile marketing is a real growth area and there is enormous potential to embrace it. Web-enabled smartphones now make up 20% of the 3 billion devices worldwide, with market share heading towards 50% over the next 3 – 5 years. (Source: Comscore)  In [...]

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