Social Media: Are you ON it or ɑϲէմɑӀӀվ IN it?

Posted by John Coupland

You’re likely to have heard of the well known business expression, “Work on your business, not in it”.  This great term originated from Michael Gerber, famed for authoring one of the world’s bestselling books, ‘The e-Myth.’ Gerber shares that there are one of three main roles people adopt when running their own business: The ‘entrepreneur’, the ‘manager’ or [...]

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Networking: Are You Accountable?

Posted by John Coupland

There continues to be many discussions, both on-line and off-line, about networking. If you hear discussions or read many blogs and articles, they mainly cover the immediate, more functional, actions one should take to make networking effective. That’s fine of course as it’s important to strategise, network well, follow up, etc. What about the actions [...]

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Social Media: ‘Face it’

Posted by John Coupland

Social media is prolific today. Nearly everywhere you go, someone’s talking about it. Business people are frequently invited to events, meetings and exhibitions either directly related to social media marketing or which have at least some relevance to it. It’s likely these gatherings have been driven by at least some kind of social networking activity [...]

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2012 – A quantum year

Posted by John Coupland

What a year it’s been and one I shall never forget. When I drew up my business plan for 2012, I called it ‘Quantum Leap’ and shared my thoughts with those only where it came up in conversation. Here’s the thing, it wasn’t about the actual leaping, it was about quantum – being able to [...]

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A financial lesson for the X Gens and, especially, the Y Gens

Posted by John Coupland

Our first endowment policy A confirmation, (by way of an endowment statement from Standard Life), was received by post this morning. It relates to one of the biggest financial scandals in the UK. 25 years ago, my wife Angeline and I bought our first house. We were sold our first endowment policy, with promises that [...]

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Our mobile optimised website

Posted by John Coupland

Sure we have a website that’s optimised for mobiles!  Why wouldn’t we?… Mobile marketing is a real growth area and there is enormous potential to embrace it. Web-enabled smartphones now make up 20% of the 3 billion devices worldwide, with market share heading towards 50% over the next 3 – 5 years. (Source: Comscore)  In [...]

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Social Media Management

Posted by John Coupland

Social Media can be one of the most disruptive forms of marketing for busy SMEs and entrepreneurs.  Have you ever allocated, say, half-an-hour on social media only to find that, one-and-a-half hours later, you or your staff are still on it? How many times has this happened? Multiply these occurrences and dare calculate the cost, [...]

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Reach the top of your own mountain

Posted by John Coupland

As an active networker, I’m often asked to represent groups that are run and operated by someone else. “It’ll raise your profile!” is the usual reason given.  Although that’s not in question, have you ever wondered what it’ll be like to lead your own? Operating ‘third party’ groups is great and I would recommend it.  [...]

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John Coupland is interviewed by the UK Entrepreneur Network

Posted by John Coupland

I was recently interviewed by George Montgomery, ‘Your London Business’. (Now the UK Entrepreneur Network). Here’s the brief podcast – It includes two strategic tips which, if implemented, will add value to you and your business.    

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Easter Blog: Have you ‘cracked’ the Social Networking Code?

Posted by John Coupland

Wow, things are hotting-up all right. We run a few groups voluntarily over the main social networks and, as a result, feel that we can gauge what’s going on effectively and therefore share the latest strategies, (i.e. what works and what doesn’t), with our customers.  (Don’t even start us with the amount of spamming we [...]

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